Basic fundamentals of Social Media Marketing for Businesses

Basic Fundamentals of Social Media Marketing for Businesses

Social media marketing is a marketing tool that is used to promote something using social media like Facebook, Twitter, Instagram, YouTube, Linkedin etc.

In most cases, Social media marketing (SMM) is a paid digital marketing tool and marketers are increasing their brand’s promotion by implementing their technics. Why I am talking about “Technics”! Because to do viral any marketing campaign, you have to readability the mind of your audience. You have to understand what is going on within your targeted audiences. You have to promote a campaign in perfect time and perfect place.

Why Choose Social Media Marketing?

Here I talk about the basic fundamentals of SMM. So I started from the beginning here.

Social media is a great plate to communicate a large number of people within a short time. As social media is a digital platform, so you don’t have to worry about physical attendance. But every campaign should be operated manually because of its monitoring.

Free (Social Media Marketing) SMM Tools


Quora is always placed first because it covers almost all topics in your mind. A huge number of peoples are finding their solution by asking on Quora. Try to provide the best answer and through them to your website. It can be great free promotional campaign for your website.

Stack Overflow

Stack Overflow is a community of professional programmers. Beginners are sharing your problem in Stack Overflow and experts are trying to solve them.

At that time it can build a better relationship with those persons.


Reddit is also similar to Quora. Reddit will allow you to create a forum and make your own community. So it takes place in this list.


Basically Dev.To is a community of code bloggers. Here programmers are sharing their experience by blogging. You can find your targeted audiences ty giving hashtag n your article.

You can divert a huge amount of traffic from here with free of cost.


Medium is also a great plate to collect your traffic and audiences. All kinds of people come here to read and write articles. You can learn, share your skill and make fans and followers from here.

You can convert then to the royal customers.


YouTube is a free video-hosting social community. It offers you unlimited bandwidth and files hosting space for free. You can share your creativity and make traffic from here.

The other thing is, youtube offers you to earn money directly by showing ads from AdSense.

Read More: Start with Email Marketing as Your First Digital Marketing Campaign

You have to pay to promote something here. You can run a premium campaign with money. You can try Facebook or Twitter to run the premium campaign.

Advantages of Paid Campain

  1. You can reach a large number of peoples in a short time.
  2. You can filter your targeted audiences before running the campaign.
  3. It will save your valuable time.
  4. Don’t worry about your content quality. It will be reached to your audience as you want.
  5. You can collect the user’s information and re-use them for free in next.

Disadvantages of a Paid campaign

  1. You have you spend a lot of money.
  2. You have to pay every time before run the campaign.

Now I will talk about two more interesting things Search engine optimization, Email marketing.

Search Engine Optimise (SEO)

Search Engine Optimize (SEO): Accoditing to my choose,  by the name of SEO, they (e.g. Google, Bing etc) are actually doing their own business.

When you are asking Google, Hey Google! How is going to your service now? Google answer you, it’s pretty cool.

There are many professional bloggers they are writing about SEO. There are many programmers they are working to improve their SEO ranking. So a big number of communities may not agree with my experience- I don’t care.

When you search for how important is search engine to improve my business. Search engine providers will show you a large number of traffics charts that gain from search engines. But they are not showing you the success rate of their competitors.

Within millions of competitors, 10 or 20 can place on the first page of the search engine and they become a success. But the other millions are not counting here.

Take it easy because this analysis is fully on my experience.

In that case, my suggestion is- spend your time in the forum and social media, make a great community. It will give you more benefits than search engine.

Email Marketing

Another great choice can be email marketing in the digital marketing world.

Email Marketing: Email marketing is a kind of marketing campaign which sent through email.

When you have an email list, convert them to your royal customer by sending a promotional email in their email inbox. This is a free trusted marketing tool that I like much.

Read More: Why Your Email Campaigns Get Stuck in Spam ?


  • Customer Support: Reply as soon as possible. Sometimes your audiences may ask you individually or through comments in comments. Reply then as quick as possible.
  • Keep attention on which topic is going to be viral.
  • Try to read your audience’s mind about what they are interested in.

Create a community to promote your business. Your community is your customers.