Digital Marketing is the process of advertising using any Digital Media.
Before giving an example, let’s keep some basics about digital marketing. Everybody knows about classic marketing while watching on the roadside. Those are the best example of classic marketing. Television advertising can be another example of traditional marketing or advertising.
So, those are all the marketing processes. Now you have to get an idea of what is marketing.
Now time to talk about digital marketing.
Do you have any idea that what is digital media? If you get it, just skip to the main point. If it’s not, lets clear about it.
Those media who can supply content on the internet or any electronic way, this type of media is called digital media.
This was the primary words about classic advertisement and digital advertisement.
Why choose Digital Marketing?
Digital marketing will provide you with low-cost high revenue advertisement opportunities. It will save your time and pocket value. You can target your campaign in a target location in just time.
Suppose when you are advertising in a local newspaper about your business, here is a possibility to misfire. Like you want to sell your service which is related to advance technology. But the readers of that newspaper may be advance like you or not.
But when you are advertising on the internet like Google Adsense, they will show you the option to choose your target clients or category. When you tell them about your products, they will show your products only that type of people who are interested in your likely products.
So here is the possibility to sell more products with less cost and minimum views advertisement. It will save your time and money also which is the first requirement for growing business.
You can say, how google can understand that visitor is interested in your topic.
Let’s give an example.
You search multiple times your problem in google, bing or using other search engines. Those search engines record your search data or keywords and provide them to the website or application owners.
This was a basic concept of the search operation. And there is no doubt that google search algorithm is supper fast than your mind. So let’s get a chance of Digital Marketing.
Where and How to Start a Digital Marketing Business?
What are the contents? This article you are reading is text content. Watching video on Social media, it was a video contest. Share photos on Instagram, this is an image or graphical content.
Before building any content, you have to clear knowledge about those products or services.
People are always interested to know more information, wants more review before buying.
So when you are sowing your products online as video content or text content, you have to make clear and informative content before publishing.
Social Media Marketing (SMM)
Now a day, there are hundreds of popular social media, thousands of Forum and Millions of Blogs on the internet. So yo have a great opportunity to choose social media marketing.
There is no man who is using the internet but doesn’t know about social media. Now, I’ll describe some social media.
Here is a like of popular social media.
Those are not top five. Why I am not declaring them top five. Because You have to choose your top five social media which is suitable for your business.
For example, people who are browsing YouTube, they are trying to solve something, come here to solve some problems or only for recreation or passing some funny moments.
But whats going on for facebook! Facebook users always like to share something like interesting, funny, informative, promotional, life story or something like that.
So you have to remember before starting facebook marketing that, facebook users are used to reading stories or viewing a short video or graphical representation.
So you have to write a post like a story on facebook and make a boost. Then it can generate more sell and make more money with your business.
Search Engine Optimization (SEO)
People are always searching and finding sew information about target products or related services.
Now you have content but people don’t know about it. What do you think! How to present your products to your customers.
SEO is a way to serve.
When people search which is related to your products and services, google will suggest your page. This is search engine optimization.
But this is not all about index only.
You have a page. You index it on the search engine. But that’s not at all. There is a lot to do something.
You have to good knowledge of keyboard research. Keywords research means, you have to a good idea that what people are thinking about your products.
For example, you make a t-shirt design which name is “John Community”. But think about, if anyone searches in google by typing “john community t-shirt” or “but t-shirt of john community”.
It’s not possible. Because no one knows about this t-short or your brand.
So, what cam people search for. People may search for “best t-shirt 2020” or “buy a t-shirt from amazon” or best t-shirt design in black” etc.
So you have to read your customer’s minds. What customer is thinking- you have to think that. So you have to place keywords just like that. You have to filter and choose the value of which keywords are matched with your brand.
Email is the power of all digital communications on the internet. Email is the boss for providing a height user-friendly and secured communication system.
In the first and second world countries in the world, almost 60% of personal email users are checking their email inbox at least 7 times a day. And 90% of people are using email services daily.
So email marketing is the most powerful marketing tool for digital marketing with no doubt.
In the maximum case, most of the promotional emails are goto the spam folder. No 90% click goes in the wrong way. Why email is going to spam, how to set an email campaign, how to choose email providers- all those answers are not possible in a single article. I’ll detail next in another article.
But the basic concept you can notice that most email spamming is happening for shared hosting or confused type of IP address.
Before starting email marketing, you have to collect a perfect email list related to your business. Then you can generate more sales from this list.
So email marketing is more important for digital marketing or promoting business.
Search Engine Marketing (SEM)
Sometimes you may notice something like that.
That means you can add your site at the top of google by investing money. You are buying this top place for a limited time.
You can say, Hey Google, I have a product about this type of topic. Google will show you at first when people search for this type of topic.
This marketing process is not for Free. You have to pay Google to provide you in the first place. If your time is limited, you have not enough content to rank manually, you don’t want to waste to make SEO just like professional bu you have money than you can add Paid Search Traffic to your website.
Types of Online Advertising
- CPV (Cost Per View): Visitors just view banner are showing in your apps or website, You have to pay. There is no requirements to purchase or click this link.
- CPC (Cost Per Click): When people click on ads or a link, a revenue will generate automatically.
- CPA (Cost Per Action): When someone clicks online and does some action like make the registration or buy something- that publisher will make money.
Basic Concept Of Affiliate Marketing which most of the Digital Marketers are do-
Affiliate marketing is a type of marketing where you have no products of your own. The business where you are promoting someone’s products on the internet. When someone will purchase this services or products with your reference, the owner of that product and you- both will get a commission from this purchase.
If the marketplace also a third-party market, then a small amount of that percentage, market owner will also cut from the total revenues.
For any type of marketing, you have to research your product’s market demand and values.
Which kind of products are more flexible for growing business, which type of products are peoples are interested in, which products will make viral in the future– you have to understand that. That’s why- you are a marketer, you are doing business.