Before getting started, you have to know the importance of email marketing. You should understand how a spam filter works.
Email marketing is the most important sector of digital marketing. In most cases, You probably used a shared IP address. This is the common case to go spam.
Ok. Let’s introduce email marketing and spamming.
2018 Internet Crime Report – IC3
2018 Internet Crime Report – IC3
As you know email marketing is part of digital marketing. So why we are talking about only email marketing. Because it gives a super-effective performance. It’s free to use, it gives you more benefits in your business, it provides you a long time relationship with your customers.
So I decided to write something about email marketing. In the previous article, I talk about all the basic fundamentals of email marketing.
Now I will clear about Spamming which was a common problem for beginners. Even many professional email marketers face this type of problem in their run time.
So spamming is something like UNEXPECTED form different source. We will talk about only email spamming here.
What’s Your Target as a Marketer
- To go to your email in the targeted email inbox.
- To go in Primary inbox.
- Not become spam
- Up to 80% open rate
- Get more click
- Finally, sell your products or services.
Let’s give an example, suppose you are working in your office and a huge number of email is engaged in your inbox. You know a single one was most important of that list. But you have thousands to millions of emails in your inbox and you can’s find the correct one at a time.
This huge number of unexpected mail is called spam emails.
Organizations under attack
Sources of spam by country
Countries targeted by malicious mailshots
Sending mail is an automated process, on the other hand- the Spam protection system is also mentioned in a robotic way. This huge number of verification is not possible by an individual human being.
So there is no 100% guaranteed system that can protect spamming correctly. For that, sometimes original mail can go to spam for some basic mistakes.
It’s clear that you all guys are doing this to promotional purposes only. So going to the spam folder is not that we are thinking.
Reasons Why Your Emails Go to Spam
We are talking about some major reasons for mail spamming.
1. Using Bad IP Address
Maximum users on the internet are using shared IP addresses. Because of price and space.
You probably don’t need too many spaces or you haven’t enough money to buy a dedicated server. Even sometimes a dedicated server IP may be blocked from common email service providers like Gmail, Yahoo or Outlook.
Because the previous user of this server may use to run a spamming campaign in this server and that time email service providers have blocked this IP.
Email Providers are always recording your activities:
- Don’t Bore Your Subscribers.
- Don’t send mail at midnight or office hour.
- Don’t send emails multiple times a day.
If your subscribers,
- Don’t open
- Move to the junk folder
- Delete mail before opening it
- Report you as a spammer
your mail, it will be bad for your IP reputation. Email service providers e.g. Gmail, Yahoo will mark you as a spammer. So, when you will send legal emails to your audiences, there will be a chance to go spam.
If the majority of that email provider is doing this same action then you must identify as a spammer.
Check your IP before using it.
2. Get Permission from Users
Before sending any email campaign, make sure that that your user agrees with you about this conversation. Send a confirmation link in their account and get legal permission.
I know, you can buy a list from an external source, you can import millions of email addresses in a single click. But when you send them emails, those persons may not interested in your content. So they will unsubscribe or report you as a spammer.
Suppose a Gmail user request you to subscribe to your site. When you send a confirmation email in their inbox, the first time Google will record your server information. So in next when you send an email newsletter, Google can easily understand that your IP was verified by Google in the past.
So confirmation is the must before sending any campaign.
3. Don’t buy an email list
Collecting individual email address is so hard. It’s become easier when you buy a list from a third-party source.
You can spend a one time fee so that your list is ready.
But remember, a perfect list will never be sold. This list may not suitable for your business. In maximum cases, those lists are not using anymore. If your list is working as well as you expected than look at the “CAN SPAM Act“.
According to “CAN SPAM Act“, sending any promotional email campaign without the user’s permission is illegal.
If you already buy a list from an external source, you don’t have permission from those users. So it’s still illegal.
Those users are not verified and it will affect the campaign.
So don’t try to import the address manually.
4. Don’t keep those words in the subject line:
In most cases, those words are used to attracted people for promotional purposes. Spam filters algorithm is built in that way- when those words are used in your email subject line, the filter will automatically detect you as a spammer.
So avoid those words form the subject line.
5. Use Verified Domain
Before sending any campaign, make sure that your domain is verified with your email campaign providers. If the domain name is not verified, the filter will detect you at first as a spammer.
6. Check before sending any campaign
If you search in google “test email spam score online” you will find a huge number of spam checkers.
I recommend you to use https://www.gmass.co/inbox
It’s easy to use and gives you the maximum results. By sending a test email which addresses is given by “gmass”, you can check your email campaign is going to spam or not.
7. Add the physical address in the footer
Adding physical information is a must according to “CAN SPAM Act” rules. So the filter algorithm is built in this way- if you don’t include your physical address in your mail, you will be in the red list.
8. Add Unsubscribe Button
Add the unsubscribe button in the footer. Don’t worry about that. Because those emails will not be removed from your server.
By this step, you can find out your targeted audience. Take it positively.
If you are not using the unsubscribe button in your mail, the user can report you as a spammer. If your list audience is not opening emails regularly, if they delete your email without opening it, Email providers will mark you as a bad character. It’s not that you are expected.
9. Use Fresh HTML Code
If you use a plain text email template then it’s not for you. But if you are using a dynamic Email template, you should obey those rules:
- Use mobile-friendly templates
- Auto adjusts images with all devices.
- Don’t use Image or video content in high regulation.
- Clean unused div tag in the template.
- Keep template around 600px to 800px.
- Use commonly used font in CSS e.g. Times Roman.
10. Add those informations in body template:
- Your name
- Phone number
- Support email
- Website address
So that, spam checker will find you as a gentleman and send your email in the primary inbox.
11. Use this type of emails to send campaign:
Don’t use no-reply@your_domain.com in the campaign.
Email providers are always following your activities:
Individual Response: If someone is not interested in your mail, STOP SENDING. If you add an unsubscribe link in the article, your audience may unsubscribe or place a report to her email service providers that it was spam.
That was an individual response.
Overall Response: Google can’t access Yahoo’s database. But google can access all of their user’s activities. So when most of the Gmail users are opening your email, click rate was more than 30% that it’s a huge possibility to get a better relationship with you and google. They observe all of their users.
Rules You Should know (CAN SPAM Act)
- Don’t use false Subject line which was not related to your content.
- You must have to add your physical address in your content.
- Keep at least 30 days valid unsubscribe link in the newsletter.
What to do if someone added you in blacklist:
Send a welcome message and,
- Ask the individual people to add your email address in their contact list.
- Ask to move your emails in a specific folder.
When someone added your email in their contact, that means you are a friend or a family person of that person. So email will go to the user’s primary inbox with no doubt.
- Check always your bounce rate
- Open rate
- Click rate
and organize your mail list in your own way.
A low opening rate, more bounce rate can destroy your marketing campaign. Monetize your user’s activities e.g. which time they are open your mail in maximum case, which topic they are interested in.
- Send emails frequently like once a week, at midnight in a day.
- Don’t disturb your audience if they are not interested.
- Always use newly IP address to send a campaign.
- Use professional mail service providers.
- Don’t keep sentence errors in the body.
- Check IP before buying a new server.
- Use good and professional mail templates should be used to send the campaign.
When you are sharing your IP, that means you are sharing your reputation. So be careful about that. Stay up to date with “CAN SPAM Act“. If you violent their rules, legal action can be taken against you.
Thanks for all.